If you run a small business or are self-employed, you will need a successful online marketing campaign to make your products visible to your customer base. There are a number of factors that can make or break a marketing campaign. However, if you have a very good understanding of the essentials of running an online campaign, combined with the right management, you are highly likely to be generating buzz online. Here is a list of absolute musts for a trend creating online marketing campaign:
An Eye-Catching Landing Page
The ultimate goal of any ad campaign is to focus traffic back to your website where you have listed your products or services. No matter how great your online promotional campaign is, you won’t retain users or gain new customers if the landing page for your ad links is unappealing. You don’t want people to click on an ad only to be disappointed by your site. Therefore, before launching your ad campaign, you must redo your site to be as alluring as possible. It’s better to hire outside designers to do the hard work for you. You can save money by hiring site designers locally. For example, Google “web design Abu Dhabi” before seeking quotes from a large
Targeting the Right Keywords
Any successful online ad campaign will incorporate trending keywords, without which your ads will have little success. For example, if you are a travel agency looking to attract Christmas tourists, you should target trending keywords like “Christmas holidays” or “December vacations Hawaii.” Try to be specific as possible and target the keywords people search the most.
Ample Social Media Presence
Most of modern digital ad campaigns play out on various social media platforms. Different social media sites have different audiences. If you only have a Facebook account, you are missing out on all potential customers who are on Google+ or Twitter. Therefore, it’s best to have social media accounts on as many platforms as possible to increase your reach.
Traffic Generated by Other Sites
Your ad campaign should also play out on other high ranking sites that are not competing with you. For example, say you sell scented candles. You can immensely increase brand awareness and reach potential new customers by promoting your candles on a popular blog about novelty goods. You can pay bloggers or other sites to promote your content. Some might even do so for free if you promote their products in return.
Organic Likes and Shares
Your small business ad campaign should target real people, not bots. If you are promoting on social media, you can pay for likes or shares in the beginning to generate buzz, but ultimately you must have an increasing number of organic likes and shares where real people view your products. Likewise, there’s little point in paying for an ad on a blog if only automated programs are clicking on your ad.
All your ads must have a great call to action button to generate clicks. Examples include, “click now for free item,” or “buy one get one free.” The call to action should appeal to potential customers and make them really want to click on the ad.
If you don’t have all of the above mentioned factors incorporated into your online marketing campaign, it’s not likely to be successful. Do you research, hire experts, and above all, make sure your campaign covers all of the above points.