Recent experiments have raised eyebrows in the SEO and AI communities: ChatGPT, when using its web search functionality, may not always retrieve live webpage content directly. Instead, evidence suggests it sometimes relies on Google’s search snippets as a fallback, especially when Bing’s…

Search is no longer defined only by blue links and keyword rankings. With the rise of generative AI, the way people discover information has shifted toward answer engines, AI overviews, and conversational interfaces. For marketers, this new reality requires more than traditional…