Small Business Digital Marketing
Recent experiments have raised eyebrows in the SEO and AI communities: ChatGPT, when using its web search functionality, may not always retrieve live webpage content directly. Instead, evidence suggests it sometimes relies on Google’s search snippets as a fallback, especially when Bing’s…
Paid search has always evolved, with technological shifts—from keyword match types to automation—pushing advertisers to continuously rethink their approaches. In 2025, however, the landscape faces its most significant change yet: AI-driven search experiences. With Google rolling out “AI Mode” and embedding generative…
Search is no longer defined only by blue links and keyword rankings. With the rise of generative AI, the way people discover information has shifted toward answer engines, AI overviews, and conversational interfaces. For marketers, this new reality requires more than traditional…
What is link building? Link building refers to the strategy of acquiring inbound links. You must get other websites to include hyperlinks that lead back to your own site. These backlinks matter greatly to businesses and digital marketers. They a critical role…