With over a billion users, Facebook is not only a great way to connect with friends and family (and even strangers); it is also a rich mine of opportunities for your company’s growth. This is precisely the reason why most organizations find…

Doing marketing work via social media channels takes time, effort, and to some extent, money. Collectively, these three things constitute an investment. As with any other business enterprise, it is necessary to have a system in place designed to measure or gauge…