It goes without that the fundamentals of business are the same no matter what environment you are operating in. It is about making a profit and being a responsible corporate citizen, about growing your brand and driving your sales. But the truth…

It was not long ago that the internet didn’t even exist. Google is barely twenty years old and most people over forty will easily remember a time when mobile phones did not exist. In a very short space of time, there has…

With over a billion users, Facebook is not only a great way to connect with friends and family (and even strangers); it is also a rich mine of opportunities for your company’s growth. This is precisely the reason why most organizations find…

Doing marketing work via social media channels takes time, effort, and to some extent, money. Collectively, these three things constitute an investment. As with any other business enterprise, it is necessary to have a system in place designed to measure or gauge…